Social Impact
Bard Prison Initiative
25th Anniversary Celebration
(2024)
Our Soze team worked with Bard Prison Initiative, an audacious project that has reimagined the place of higher education in prison for a generation, to produce their 25th Anniversary celebration at St. Ann’s Warehouse on October 3, 2024. At the core of BPI’s work is and always has been its students. With this event, we centered BPI’s students and alumni – current and formerly incarcerated people – in every decision.
Mastercard
True Name Card
(2018-2019)
Legally changing one’s name can be a bureaucratic nightmare for many transgender and nonbinary people. The Mastercard True Name card, developed off of my proactive 2018 Pride Month brief at McCann New York, allows transgender individuals to put their chosen name on their credit cards, even if they have not legally changed their name.
FOLX HRT Care Fund
(2021-2022)
With 1 in 3 transgender people avoiding care due to cost, and 15% facing abuse and harassment in healthcare settings, I led the development of a fun that provides grants for 12-months of no-cost gender affirming hormone care to transgender, nonbinary, and gender expansive people around the country. We have provided over 100 grants so far and, now with the partnership of the National Black Trans Advocacy Coalition, only aim to grow.
Children’s Rights
Are Never Wrong
(2021)
Children’s Rights, a national non-profit organization that protects the rights of children in child welfare, juvenile justice, healthcare, and immigration systems, had to modify its fundraising approach due to COVID-19. As traditional efforts like in-person events and galas disappeared overnight, a smart pivot in thinking led to a digital-first campaign that would rise above the noise of the growing, crowded virtual fundraising landscape.
HAVEN Boxing Fund
(2023-2024)
As soon as we launched HAVEN Boxing, our team knew we wanted to help folks who may not have financial resources to access an inclusive gym to still come to HAVEN. In July 2023, we launched the HAVEN Fund, a pay-it-forward community offering designed to support BIPOC, queer, and trans community members who may not otherwise be able to access the space. Applications are reviewed quarterly for 3-month scholarships.
Brand & Positioning
HAVEN Boxing
A Sign From HAVEN
(2024)
As a local gym who doesn’t believe in the “new year, new me” messaging often found at the new year, we created a local OOH campaign to connect with potential neighborhood clients. Our messages? Anything they might connect with about our shared belief in why we workout — not to change our bodies, but to meet our physical and emotional needs, and to do so in an environment that feels comfortable.
ClimateWorks Foundation
Strategic Positioning & Rebrand
(2020)
As climate change and mitigation continue to be one of the most enormous and complicated spaces to make an impact, ClimateWorks Foundation needed a brand and positioning refresh to center their vision and mission. With a thorough stakeholder and landscape research push with my colleagues at Matter Unlimited helped them arrive at a new look and feel, vision and mission, and refined service line and offering naming.
Nespresso
The Quest
(2018)
With a long history of George Clooney selling Nespresso in a sharp suit, we took a turn and mixed it up at McCann to create The Quest. Once we developed out the overarching idea, We worked to bring The Quest through the entire communications strategy to guide all channel creative and messaging.
IKEA
Make the Dream Yours
(2016)
Having joined Ogilvy just as they completed the development of Make the Dream Yours, I worked to bring the overarching brand message through seasonal and grand opening messaging.
Hospital for Special Surgery
How You Move
(2018)
Hospital for Special Surgery came to Ogilvy to develop a clear and concise brand position to that the musculoskeletal expert could communicate around. Having collaborated closely with our brand consulting team, I helped lead the team to the internal creative positioning of “How you move is who you are,” which ultimately wound up as part of our creative messaging.
Digital & Content
ThemsHealth
@themshealth
(2019-present)
I created the handle @themshealth on Instagram and built a following up to ~48k. The idea was born of a need for health and wellness information beyond the traditional "men's" and "women's" binary. Through curation and creation, it shares information on bodily health, mental health, sexuality, fitness, nutrition, identity, community, and social justice, by and for the community. The page offers suggestions, advice, methods, affirmations, ways of thinking, practices, and information for nonbinary and trans folks to see themselves in.
FOLX Health
The Library
(2020-2022)
Building off of my knowledge growing @ThemsHealth on Instagram, I was brought onto FOLX Health to build and develop their free Library of resources. I led the content strategy and partnered with clinicians and writers, along with writing content myself, to build out this offering of accessible queer, trans, and nonbinary health and wellness information.
the be.come project
Social Handbook
(2020)
The small-but-might team at the digital workout app the be.come project needed a way to maintain engagement with a huge, newly homebound audience early in the COVID19 pandemic. I worked with the founder and the COO to develop an Instagram content and messaging handbook to help refine communications goals and establish a weekly cadence on the channel. Ultimately I was able to successfully hand off the completed handbook to a social coordinator.
KIND Snacks
kindawesome
(2015)
KIND Snacks had long had a program allowing fans of the snack bar to pay-it-forward and gift others a few KIND bar treats of their own. Part of my role at The Barbarian Group was to digitize this program and define the structure, rollout, and messaging around this new way to spread kindness.
ONE
Gavi Replenishment
(2020)
Gavi, the Vaccine Alliance, operates in 5-year cycles to sustain vaccination programs around the world (even prior to COVID19). ONE.org tasked Matter Unlimited with amplifying the need for funding heading into the 2020 replenishment. My Role was to lead discovery research, development of strategic territories, and support creative execution to amplify the tiny but mighty power of global vaccination.
Strava
Why We Run
(2019)
The incredibly popular run tracking app Strava partnered with Imprint Projects to make use of the incredible wealth of data and engage users on the app. I led the a qualitative and quantitive research project approach that would become the creative story around why exactly people run.
Experiential & Partnerships
Nike
Move to Zero Launch
(2019)
To take on climate change, Nike was ready to step up its efforts with a new sustainability platform — Move to Zero. From this vision, I worked with my team at Matter Unlimited to help develop the communications strategy and voice of the movement, building credibility among thought leaders in the intersecting worlds of fashion and sport.
LEGO
Rebuild the World
(2019)
LEGO came to Imprint Projects looking for a way for communities to engage on the ground. I pitched both strategy and creative concept to engage local artists in Oakland CA, and Houston TX to create an experience designed to spark creativity, dialogue, and to engage the local community.
Lou Reed x illesteva
Sunglasses Collaboration
(2013)
Lou Reed was a glasses guy. When I worked for him, he wanted his own sunglasses, and I was tasked with finding the right independent, creative partner to bring that to life. I found illesteva, then still a very new brand to the market, and we partnered together with Lou to design his line of sunglasses.
Awards
